The Target
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The Target 
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HERITY

every place has a chance, independently of its reputation.

To describe the situation of a Cultural Asset HERITY chose its main criteria starting from the point of view of the public, both residents and the tourists. To make it possible to understand the


 

situation of a site at a glance, HERITY created a symbol which describes on a positive scale from one to five the level of Value, Conservation, Communication and Services, called the “Target”.
 


The HERITY Target 

 

In fact, the HERITY Target makes it possible to compare different situations, allowing the public to choose which place is better to visit according to their own needs/convictions and different levels of interest in each criterion. 
 

The results illustrated in the Target (which are those of the certification) combine the opinion of the managers, HERITY specialists, the public and other stakeholders, reflecting different points of view and directly involving several interested parties. 

 


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