To describe the
situation of a Cultural Asset HERITY chose its main criteria starting from the
point of view of the public, both residents and the tourists. To make it possible to understand
the
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situation of a site at a glance, HERITY created a symbol which describes on
a positive scale from one to five the level of Value, Conservation, Communication and
Services, called the “Target”.
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In fact, the HERITY Target makes
it possible to compare different situations, allowing the public to choose
which place is better to visit according
to their own needs/convictions and different levels of interest in each criterion.
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The results illustrated in the
Target (which are those of the certification) combine the opinion of the managers, HERITY
specialists, the public and other stakeholders, reflecting different points of
view and directly involving several interested parties.
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